How to improve alexa rank and get benefit

What is Alexa Rank

Alexa Rank is a scheme of ranking of websites or blogs in which the ranking is done on the basis of the density of traffic every website or blog has by counting the number of visitors at a particular time. But for Alexa Rank to work, it must be ensured that Alexa Toolbar is installed and is running. Installing Alexa Toolbar is recommended because the bloggers and advertising companies or advertising networks such as Sponsored Reviews and Blogvertisers normally pay attention on the Alexa Rank for deciding whether a review be obtained for the said blogs or websites. High number of Alexa rank of a website seems to be important just because, the advertising companies rely on this ranking to determine the cost for placing advertisements in the concerned websites. Many advertisers and ad networks use Alexa Rank to determine the website's value of advertising, as examples; Text Link Ads, Sponsored Reviews and ReviewMe are such advertising companies. Using Alexa Rank, these companies decide how much to pay for an advertisement in the websites or blogs. Hence, higher Alexa Rank gives higher popularity and inclination towards such websites.

Benefits of Higher Alexa Rank

There are many benefits of higher Alexa Rank as; the Alexa Ranking scheme considers records of last three months when calculating the Rank of a particular website. By counting last three months' record and taking the average value, gives a more logical and realistic calculation of the density of traffic of websites. Considering records of last three months lessen the chance of fabrication of abnormal hike in website logging in. Here it must be kept in mind that Alexa assess those web sites which have been visited by the users through the Alexa toolbar. Hence, there are greater chances for web sites which have much traffic of visitors and have higher Alexa rank, to get larger exposure.

Further on the other side, if some websites have few users but through Alexa toolbar they accessed the website and the same website will get ranked high enough. Having higher Alexa rank for a website gives a hint of the rush of a particular web site and the popularity of it. This popularity helps to make a decision as to whether to trust a website or make online purchases. It helps to measure the level of competition with other web sites by watching others' Alexa Rank.

Also, having high Alexa Rank attracts advertisers and they simply fix higher prices for their advertising in your web site. This includes blogs also. A blog which has high Alexa Rank definitely attracts other bloggers attention and they definitely place links of your blogs which in turn increases your popularity. As far as marketing websites are considered, a site which has high Alexa Rank has a high selling rate than other sites which sell the same products. This is proven by many marketing surveys. High Alexa rank increases the popularity of a web site which is the exact need of the authors.

What you should know about alexa

Want to sell your website and get the most money for it? Or maybe you would like to augment your website's income by selling advertising on it? Or you just want to get a good feel for how well your search engine optimization efforts are working. Then you need to know about Alexa Rankings.

Like it or not (and many people are highly critical of the rankings), Alexa Rankings are the most frequently used statistic to evaluate a site's popularity and traffic. Unlike Google's PageRank, which only evaluates specific webpage's, Alexa Traffic Rankings apply to an entire website.

Alexa's Traffic Rankings come as a function of what Alexa calls "reach", as well as their calculated "page views". Both statistics come from data supplied by users who have the Alexa Toolbar installed. Alexa indicates that over 10 Million people have downloaded their toolbar. Downloading the Alexa Toolbar has appeal since it includes a popup blocker (long before the major browsers did) as well as a search engine entry box, links to both Amazon and Alexa, and the Alexa information about a site.

After the reach (percent of users accessing the site), and page views (number of unique pages accessed by a user during one day), the Traffic Rankings are calculated and Alexa's list of most popular sites is created. The site with the highest ranking is listed as #1, the second highest is #2 and so on.

Criticism of the Alexa Toolbar and Alexa Rankings arise from the Toolbar's intrusive, privacy-breaking toolbar and the Alexa Rankings' bias. Indeed, some spyware programs flag the Toolbar as problematic.

Bias of the Rankings comes from the fact that the data only comes from users of the Toolbar. While the Toolbar exists for the Internet Explorer, Mozilla Firefox and Netscape browsers, and for users of Windows, Macintosh and Linux, some notable Internet users are not -- such as users of the AOL/Netscape browser.

It's commonly, but incorrectly, thought that bias occurs because the Toolbar is only available for Internet Explorer. Even before Alexa came out with their own Toolbar for Firefox, other Firefox extensions existed that provided the same data collection function.

However, it's unknown how many people actually use the Toolbar. The Wikipedia article on the Alexa Toolbar references a 2003 forum posting estimating the actual number of Toolbar users at 180,000.

While some have talked about the Alexa Rankings being a statistical sampling like TV's Nielsen Ratings, perhaps the only thing they have in common is that they are both samplings, and larger estimations of popularity are based upon those samplings. Nielsen, in the finest tradition of polling and statistical sampling, carefully selects their "Neilson homes". Alexa not only does not do this, the users self-select themselves.

Additionally, Alexa indicates that any Alexa Ranking below 100,000 is unreliable, as is any site with fewer than 1000 visitors per month. According to Alexa, "the more traffic a site receives (the closer it gets to the number 1 position), the more reliable its Traffic Ranking becomes."

Ken Evoy, founder of the website building and hosting company Site Build It!, extols the virtues of Alexa Rankings, in spite of admitting that there is a great deal of "scatter". That is, it's quite possible that a site with only 20 visitors a day might have an Alexa Ranking of 150,000, and a site with 5000 visitors a day with a Ranking of 500,000. He bases his appreciation on the Alexa Rankings that 62% of his customers have been able to achieve traffic rankings within the top 3%.

So, how can you increase your Alexa Traffic Rank? Most obviously, get more traffic. This can be done by search engine optimization (SEO) efforts as well as by a myriad of other traffic-generating strategies.

However, you can also bump your Ranking by taking advantage of Alexa Ranking weaknesses. For instance, encourage all your website visitors to download and install the Alexa Toolbar. Visit your own website! Alexa doesn't know it's your website, so has no way of eliminating this bias. There are also a number of software tools and scripts that can bemused, ranging from $49 to free (alexabooster is a popular one), to code written into forum postings.

While Alexa is facing competitors such as Compete.com and Quantcast, its Rankings are well-entrenched in the industry. While there maybe reasonable questions about their validity, if you need to impress someone with the popularity and traffic of your site, paying attention to Alexa Rankings still is important. The best way to increase your Alexa Ranking is by simply getting more traffic. However, other means of increasing your Alexa Ranking should not be ignored.

What is fantastic way to increase alexa ranks?

The first question that may come to mind for a lot of readers is "What is an Alexa Rank?" The answer is simple. Alexa is a ranking based on gathered browser data. This information is taken and used to calculate your rank amongst other websites. Any time you approach advertisers online looking for someone to pay for ad space on your website, you will need to prove that it is worth their money and Alexa Ranking is an industry standard. When your Alexa Rank gets within the top 100,000 it is almost an accurate representation of the quality of your traffic.

Whether you put a lot of importance on Alexa or not, I am sure that having a higher Alexa Rank will benefit you. Websites with high Alexa Ranks have a tendency of keeping their audience and building it. This means that if you have a low Alexa Rank and a Webmaster visits your site, he may not think you are a credible source of information (especially in this Niche) and may decide not to come back; however, if you have a good rank and provide top notch information then you are almost guaranteed a returning visitor!

Here are 5 Great Ways to Increase Your Alexa Rank:

1. Install the Alexa Toolbar.

This is the first step that will increase your Alexa Rank. Installing the Toolbar on your own personal computer and setting your website as the browser's homepage is the easiest thing you could do to improve your rank. This won't do much when you look at the big picture, but if you want a quick confidence boost then this will do the trick. This gives you the impression that you are getting somewhere! You can also install the Alexa Toolbar on all of your computers and it will multiply the effect.

2. Get Others to Install the Alexa Toolbar.

Try to convince your friends and family to install the toolbar and set your site to the homepage on their own computers. You could potentially raise your rank significantly if a couple dozen people start doing this. Nag your friends every day if you have to until they do it. It takes only a minute and it is completely free!

3. Put the Alexa Widget on Your Website.

Putting the Alexa Widget on your website doesn't only show people your Alexa Rank, but it also summons curiosity. Those who aren't using Alexa will wonder what it is, they will ultimately click on it to find out and install the toolbar. This will turn many of your returning visitors into Alexa Rank Builders!

4. Drive Webmaster Traffic to Your Website.

It is a known fact that when you step into a Web Development Niche that a lot of your visitors are going to be Webmasters and other Bloggers. Alexa Rank doesn't weight non-Alexa Toolbar traffic very highly; therefore, you will not see a dramatic increase in your rank if your readers don't install the toolbar. If your website can catch a lot of traffic from webmasters then you know that a good percentage of them will have the toolbar installed for their own gains and purposes. This is probably the best thing you can do to Increase Your Alexa Rank! If you aren't too sure about how to get webmasters to visit your site or you think your niche is wrong for it then you could always visit Webmaster Forums and ask opinions on your website and drop your link.

5. Write a Post about Alexa Ranking.

This is something that not many people think about, but I believe that writing the post is a sure way to Increase Alexa Rank. The main reason is because it will put into perspective the value of Alexa and people who are already visiting the website will Install the Alexa Toolbar. Those who don't believe in the power of Alexa may start to believe and those who have not been enlightened will have seen.

Alexa ranks

12 ways here to be introduced to increase Alexa rank of your blog. Hope some will be helpful for your situation.

1. Install Alexa toolbar and set your blog as the home page. As you know, Alexa rank is determined on the basis of the information collected by the Alexa toolbar. Only the click of the visitor who has it installed will be counted when he visits your website. As the webmaster of a personal website, the first thing you should do is to install it on your own browser and set your blog to be the home page so that every time you open IE, you make a little contribution to your own site for Alexa rank improvement.

2. Install Alexa toolbar on all computers you can touch. And set your blog as the home page. Encourage all people you know to install Alexa toolbar.

3. Put up a Alexa counter widget on your blog. When it is clicked, it will be counted as traffic by Alexa, even if the one who clicks it does not install the Alexa toolbar.

4. Write some articles about Alexa on your blog. You can even open a Alexa column. Many webmasters would like to see these things. If you write good articles, they are likely to republish or link to them, which also can bring you traffic and hence help to increase Alexa rank.

5. Go to where webmasters often visit and post the URL of your blog there. Generally, webmasters have Alexa toolbar installed. You may go to some webmaster forums to write posts promoting your blog.

6. Tell friends to vote for your blog on Alexa website. Though it is not sure how much this will benefit your blog's Alexa rank, it is better to have a good rating.

7. Write the columns that webmasters would be concerned about, such as an SEO column, to attract more webmasters to visit your site.

8. Use Alexa redirection function.

9. If possible, go to some foreign forums or websites to promote your blog, for foreign surfers often install the Alexa toolbar.

10. If you have sufficient funds, you may consider buying some pay-per-click ads for your blog. That can bring abundant IP.

11. Add links to Alexa relevant content in your most popular articles on your blog, or use Alexa redirection to link to other places of your blog.

12. Buy professional service to boost Alexa rank. Of course it is stable, safe and effect-guaranteed.